Public and Media Relations
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The online Graduate Certificate in Public and Media Relations prepares graduates and communication professionals to excel in the latest skills in digital platforms, tools, and techniques.
Part-Time
There is growing demand for communication professionals with digital media skills and a strategic perspective on brand and reputation management. The Graduate Certificate in Public and Media Relations will prepare communication professionals who focus on external stakeholders for the challenges of a rapidly changing industry. This program focuses on developing strategic communication plans, crafting compelling messages, and performing audience research, while preparing students with the latest skills in digital platforms, tools, and techniques, and other skills that are needed to excel in the public and media relations industry. Courses in this program also serve as a concentration in Master of Science in Corporate and Organizational Communication.
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Unique Features
- Choose from elective courses covering a range of topics on digital era skills
- Courses from this certificate can be applied toward the Master of Science in Corporate and Organizational Communication
- Online program design provides flexibility and interactive experience for working professionals
Program Objectives
- Equip graduates with the knowledge and skills to design and produce public and media relations campaigns using written materials, social media, audio, video, and web-based tools.
- Learn how to identify and anticipate audience behavior and expectations using primary and secondary research methods.
- Strategically design, implement, and evaluate campaigns that support organizational performance.
Career Outlook
According to the Bureau of Labor Statistics, employment of public relations specialists and managers will grow by 12% and 13%, respectively.
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Program Costs
Requirements
- Online application
- Statement of purpose (500–1000 words): identifies your educational goals and expectations from the program; please be aware that the University's academic policy on plagiarism applies to your statement of purpose
- Professional resume
- Unofficial undergraduate transcripts (Official transcripts required at the time of admission)
- English language proficiency proof: Students for whom English is not their primary language must submit one of the following:
- Official associate or bachelor's degree transcript from an accredited college or university in the U.S., stating degree conferral and date
- TOEFL, IELTS, or NU Global Exam scores
Admissions Dates
Our admissions process operates on a rolling basis, however, we do recommend following the application guidelines below to ensure you can begin during your desired start term.
| Start Date: | Recommended Admissions Deadline |
|---|---|
| September 16, 2019 | September 6, 2019 |
| October 28, 2019 | October 18, 2019 |
| Start Date: | Recommended Admissions Deadline: |
|---|---|
| January 6, 2020 (Domestic) | December 20, 2019 |
| January 6, 2020 (International) | November 4, 2019 |
| February 18, 2020 (Domestic) | February 7, 2020 |
| Start Date: | Recommended Admissions Deadline: |
|---|---|
| April 6, 2020 (Domestic) | March 23, 2020 |
| April 6, 2020 (International) | February 3, 2020 |
| May 18, 2020 (Domestic) | May 8, 2020 |
| Start Date: | Recommended Admissions Deadline: |
|---|---|
| July 6, 2020 (Domestic) | June 26, 2020 |
| July 6, 2020 (International) | April 20, 2020 |
General Requirements
Elective Courses
Complete three of the following:
Northeastern's signature experiential learning model combines academics with professional practice to help students acquire relevant, real-world skills they can apply to their desired industry. Each program offers its own unique experiential learning opportunities, but they might include:
- Experiential Learning at Work — Working professionals collaborate with their employer to develop a project that addresses a key business need their company has, in an area they want familiarity with.
- Experiential Network (XN) — Students work virtually with a sponsoring organization on a short-term project over a six-week period.
- Full-Time Co-op Opportunities — Students on co-op work in a paid position in their field of study for three to six months.
Our Faculty
Our faculty represents a wide cross-section of professional practices and in fields ranging from finance to education to biomedical science to management to the U.S. military. They serve as mentors and advisors, and collaborate alongside students to solve the most pressing global challenges facing established and emerging markets.
By enrolling in Northeastern, you gain access to a network of more than 245,000 alumni and 3,200+ employer partners, including Fortune 500 companies, government agencies, and global NGOs. Our current students and faculty across strategically located regional campuses further foster that lifelong global community of learning and mentoring.
Below is a look at where our Communications & Journalism alumni work, the positions they hold, and the skills they bring to their organization.
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Where They Work
- Boston Globe Media
- Fidelity Investments
- Harvard University
- TechTarget
- MIT
-
What They Do
- Media and Communication
- Marketing
- Business Development
- Education
- Art and Design
-
What They're Skilled At
- Social Media
- Editing
- Marketing
- Public Relations
- Public Speaking
Learn more about Northeastern Alumni on Linkedin.