The online Graduate Certificate in Public and Media Relations prepares graduates and communication professionals to excel in the latest skills in digital platforms, tools, and techniques.
Part-Time
There is growing demand for communication professionals with digital media skills and a strategic perspective on brand and reputation management. The Graduate Certificate in Public and Media Relations will prepare communication professionals who focus on external stakeholders for the challenges of a rapidly changing industry. This program focuses on developing strategic communication plans, crafting compelling messages, and performing audience research, while preparing students with the latest skills in digital platforms, tools, and techniques, and other skills that are needed to excel in the public and media relations industry. Courses in this program also serve as a concentration in Master of Science in Corporate and Organizational Communication.
More Details
Unique Features
- Choose from elective courses covering a range of topics on digital era skills
- Courses from this certificate can be applied toward the Master of Science in Corporate and Organizational Communication
- Online program design provides flexibility and interactive experience for working professionals
Program Objectives
- Equip graduates with the knowledge and skills to design and produce public and media relations campaigns using written materials, social media, audio, video, and web-based tools.
- Learn how to identify and anticipate audience behavior and expectations using primary and secondary research methods.
- Strategically design, implement, and evaluate campaigns that support organizational performance.
Career Outlook
According to the Bureau of Labor Statistics, employment of public relations specialists and managers will grow by 12% and 13%, respectively.
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Program Costs
Requirements
- Online application
- Statement of purpose (500–1000 words): identifies your educational goals and expectations from the program; please be aware that the university's academic policy on plagiarism applies to your statement of purpose
- Professional resumé
- Unofficial undergraduate transcripts; official transcripts required at the time of admission
- English language proficiency proof: Students for whom English is not their primary language must submit one of the following:
- Official associate or bachelor's degree transcript from an accredited college or university in the U.S., stating degree conferral and date
- TOEFL, IELTS, PTE, Duolingo, or NU Global Exam scores
Admissions Dates
Our admissions process operates on a rolling basis; however, we do recommend following the application guidelines below to ensure you can begin during your desired start term.
| Recommended Admissions Deadline: | |
|---|---|
| International out-of-country application complete (start date: January 19, 2021) | December 1, 2020 |
| International in-country application complete (start date: January 19, 2021) | December 15, 2020 |
| Domestic application complete (first half start: January 19, 2021) | January 1, 2021 |
| Domestic application complete (second half start: February 22, 2021) | February 12, 2021 |
| Recommended Admissions Deadline: | |
|---|---|
| International out-of-country application complete (start date: April 12, 2021) | February 8, 2021 |
| International in-country application complete (start date: April 12, 2021) | March 8, 2021 |
| Domestic application complete (first half start: April 12, 2021) | April 2, 2021 |
| Domestic application complete (second half start: May 24, 2021) | May 14, 2021 |
| Recommended Admissions Deadline: | |
|---|---|
| International out-of-country application complete (start date: July 12, 2021) | May 10, 2021 |
| International in-country application complete (start date: July 12, 2021) | June 7, 2021 |
| Domestic application complete (start date: July 12, 2021) | July 2, 2021 |
| Recommended Admissions Deadline: | |
|---|---|
| International out-of-country application complete (start date: September 20, 2021) | July 19, 2021 |
| International in-country application complete (start date: September 20, 2021) | August 23, 2021 |
| Domestic application complete (first half start: September 20, 2021) | September 7, 2021 |
| Domestic application complete (second half start: November 1, 2021) | October 18, 2021 |
General Requirements
Required Courses
Elective Courses
Complete three of the following:
Please note: This curriculum is for marketing purposes only and is subject to change. Official curriculum can be found within the course catalog.
Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. This makes a Northeastern education a dynamic, transformative experience, giving you countless opportunities to grow as a professional and person.
Our Faculty
Our faculty represents a wide cross-section of professional practices and fields ranging from finance to education to biomedical science to management to the U.S. military. They serve as mentors and advisors and collaborate alongside students to solve the most pressing global challenges facing established and emerging markets.
By enrolling in Northeastern, you gain access to a network of more than 255,000 alumni and 3,350+ employer partners, including Fortune 500 companies, government agencies, and global nongovernmental organizations. Our current students and faculty across strategically located regional locations further foster a lifelong, global community of learning and mentoring.
Below is a look at where our communications and journalism alumni work, the positions they hold, and the skills they bring to their organization.
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Where They Work
- Boston Globe Media
- Fidelity Investments
- Harvard University
- TechTarget
- MIT
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What They Do
- Media and Communication
- Marketing
- Business Development
- Education
- Art and Design
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What They're Skilled At
- Social Media
- Editing
- Marketing
- Public Relations
- Public Speaking
Learn more about Northeastern Alumni on Linkedin.