2012  •  

The Present and Future of Mobile Gaming

Lead Presenter: Michael Gasiorek

This research report will seek to create a succinct, but relatively comprehensive, industry perspective of the mobile gaming market, which will give background on this exponentially growing market to date, present some significant industry trends that will affect mobile gaming going forward, and probe the nature of app success from a sale and revenue perspective. The focus will be on the Apple iPhone & its supporting App Store, with some attention paid to the main competitors on the Android platform. In addition to the secondary research, it will bring in psycographic and behavioral data collected from survey respondents, with an estimated sample pool of 100-200 students and professionals between ages 18-30.