A Framework for Company and Innovation Strategy based on Platform Architecture, Open-Source Intellectual Property, and Connected Customer Value

2017
Research Category: Social Sciences, Business, and Law
Presenter: Benjamin D'Amour
PI: Benjamin D'Amour, Tucker Marion

Innovation is oft spoken to as a driven force of human progress; being the culmination of imagination, creativity, and good data to bring game-changing ideas to market. Where traditional innovation strategy has often resorted to building walls and battlements via intellectual property (IP), this exclusionary action often comes at a cost to broader society. Recent legislation in the consumer realm has made apparent the need to create universal platforms for the next wave of technology innovation, and open-source companies are proving that locking the door isn’t the only way to create a company future. Businesses like the Raspberry Pi Foundation, Adafruit, Arduino, et al. do markedly well as businesses and openly embrace varying forms of the open-source model. With IP proliferation still in full swing within the corporate world, innovative startups are increasingly turning to open-source platforms and public domain filings.  The new innovation strategy will use a combination of public IP and obvious extension to create platforms for further innovation, crowd-sourced and internal. This is termed the unlocked-gate strategy to innovation, and allows for a better interaction with the most important stakeholder in any business: the customer. The approach is designed to create a company for, with, and by the value-specific needs of customers; while inviting all stakeholders to innovate by building on the platform. With the judicious use of IP to codify strategic assets; any company can create an environment that costs far less than current practices, employees wholeheartedly embrace, and customers love.

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