Marketing professional with extensive experience in strategic planning, product and brand management across varied markets and categories
Due to my work for several global brands including Unilever’s Dove, 21st Century Fox owned Star Network and more recently, Converse (Nike); I have developed the ability to translate data into actionable insights that signal value to the consumer and the business.
My academic pursuit of data analytics, obsession with understanding consumer needs and love for creative storytelling, have led me to this bridge where data meets qualitative, human insights and analytics meets the language of business. I am constantly exploring avenues that will require me to dial up consumer centricity – whether that’s in an adoption of a radical technology or driving up new product demand. Diverse category experience includes – IoT (consumer electronics), consumer packaged goods, media, fashion and lifestyle.