I am a Product Specialist, equally passionate about Product Management and Product Marketing. I am currently working in the global marketing research space, servicing Fortune 500 companies, developing data and analytic tools, and professional service offerings.
When working in Product Marketing, I embrace a range of tools including: content marketing (web content, blogs, video), inbound marketing (search engine optimization), outbound marketing (search engine marketing) and social media marketing tools and concepts to generate those results.
When working in Product Management, I have accomplished results using Minimum Viable Product, Lean Product Development, Agile Product Development and Scrum methods, which while similar, provide variations that ensure reliable outcomes depending on where a company is in its growth path.
I tend to be focused on start-up technologies, growth-oriented entrepreneurial companies and emerging business units within enterprise organizations. Basically, companies that want to grow and move forward as opposed to stable companies with slower growth plans.
Most of the companies that I have worked for have used a Software as a Service – SaaS – or Cloud-based business model and have included: Enterprise Software, Small Business Software, and Consumer Software applications. This landscape of solutions has included: advertising technology, data analytics, email marketing, content management, business process management, consumer and B2B eCommerce, and social media marketing.