Alex has fifteen years of experience leading global tech PR, social media and content campaigns for companies of all sizes from industry alliances to public companies to start-ups such as Endomondo Fitness Tracker App, AdaSky, HealthSpot, BeON Home and more. Alex creates programs that increase traction and garner global media attention for emerging companies, including taking the ingredient brand, PrimeSense (the 3D sensor powering Xbox Kinect) mainstream and ultimately to a $350M buy-out from Apple. In addition to advocating for start-ups, Alex leads two accounts for large technical alliances, where she works hand-in-hand with some of the biggest brands in technology such as Intel, Cisco, Google, Apple, Microsoft, and more, to drive industry open standards. Alex has an unparalleled network of media and analyst contacts, spanning US and EMEA in digital health, IoT, security, automotive, consumer electronics, gadget, and mobile. She holds a Master’s degree in Integrated Marketing Communications from Emerson College.