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B-BIC Workshop: Healthcare Market Research
March 28 @ 8:30 am - 12:00 pm
Partners Innovation, First Floor Seminar Room (+ Google Map)
Great work in life science research does not always lead to better healthcare, often because of a lack of understanding the market. The quality of market research, similar to the quality of laboratory research, hinges on asking the best questions and carefully evaluating the answers.
Market research helps you learn about your customers (patients, doctors, hospitals), your competitors, and potential barriers to entry. This research is necessary to reduce real and perceived business risks associated with your invention, helps uncover new trends or problems in the current market, and identifies opportunities for revenue.
– Understand the complexity of healthcare markets
– Understand barriers for new healthcare products
– Learn market sizing techniques
– Learn tips and trick of healthcare market research