Meetings have been a fixture of organizational life for as long as…well, as long as there have been organizations. But the Covid-19 pandemic has brought into sharp relief why meetings can be so frustrating, unproductive, and stress-producing.
In this Q&A, Dr. Ed Powers, Professor of Practice and PR pro, discusses the launch of a new model for learning about PR research, strategy, and tactics: the Virtual PR Firm.
Q: What’s it all about?
A: It’s the next level in experiential learning for our students. Our virtual firm looks and feels just like a small public relations agency. Through it we are integrating our public relations coursework with six-month projects covering six months for real-life clients. And the students will perform the client work using a leading marketing software tool. The purpose is to have students ready for PR jobs that are in demand in the marketplace. Continue reading “Our Virtual PR Firm takes experiential learning to a new level”