You’ve heard of ROI — what’s ROE?

What motivates adult learners to pursue a graduate degree? There are, of course, a multitude of reasons. In an era of digital disruption, many communicators seek new knowledge or skills. Others are interested in experiential opportunities to strengthen their resumes. Still others view a graduate degree as a pathway to career advancement — credentials do matter! We all expect a return on investment in our time and money. But we’re talking about something more consequential — a return on education. That common motivational thread for students in our Corporate and Organizational Communication program is a passion for communication, a passion for learning.

This is what Professor of Practice Ed Powers learned in an interview with Josh Gelinas, a PR professional from North Carolina who will soon be completing his master’s program.

Continue reading “You’ve heard of ROI — what’s ROE?”

Strengthening our program — underscoring the value of your degree

We’re kicking off 2017 with several initiatives. The first involves adding more concentrations to our master’s program to meet the needs of our students – we’ll soon have eight concentrations! And the second is designed to create additional pathways to a graduate education by offering transfer credit for demonstrated competencies.

New Concentrations
We are introducing two new concentrations. The first is essentially a ‘management track’ for communication professionals who have at least 5 years of experience and are managing a communication team or aspire to. The concentration has a rather long-winded title – Leading Communication Strategy and Talent Development. It will be an interdisciplinary program with three new courses that will be based on research that Zorana Mihic, a current student in our program, and I are conducting. We plan to share our research findings with you in the coming weeks.

The second new concentration, Cross-Cultural Communication, is being designed by my colleague Patty Goodman. It too is interdisciplinary and drills much deeper into the skills and knowledge required to communicate effectively to diverse audiences. A unique feature with this concentration is an option of selecting an international path or social justice path. Both paths include two new courses focused on cultural awareness employing a Cultural Intelligence (CQ) assessment and developing strategic action plans.

Multiple Pathways to a Graduate Education at Northeastern
Northeastern is actively promoting ways to recognize the competencies potential students have demonstrated by granting advanced standing transfer credit where these competencies map to specific course learning outcomes in our program. The accreditation examinations of several professional associations have met that standard of academic rigor. We therefore will grant transfer credit (representing a tuition discount of from 7% to 20%) for the following certifications: PRSA’s Accreditation in Public Relations, the Society of Human Resource Management’s SHRM-CP and SHRM-SCP certifications, and IABC’s Communication Management Professional certification. If you have colleagues or friends with these certifications, please encourage them to consider an accelerated graduate degree in our program!

Posted by Carl Zangerl, Ph.D., Faculty