Are you applying the principles of persuasion?

Persuasion. Isn’t that what communication is all about? Effectively and ethically applying Richard Cialdini’s six principles of persuasion can make all the difference in whether a message has impact, or not. The six principles – reciprocity, scarcity, authority, consistency, liking, and consensus – are motivational levers. If we have a deep understanding of our target audience, we can calibrate them for maximum effect.

In this podcast, I discuss stakeholder analysis and the principles of persuasion as I reflect on my career as a communicator.

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How we’re ‘revolutionizing’ experiential learning

College of Professional Studies students have a firm grounding in experiential learning through capstone projects with corporate partnerships. Recently, we tried a new twist on the capstone experience.

Students from two master’s programs, Corporate and Organizational Communication and Nonprofit Management, collaborated on a multi-dimensional project for one sponsor  —  Fashion Revolution.

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