Our Virtual PR Firm takes experiential learning to a new level

In this Q&A, Dr. Ed Powers, Professor of Practice and PR pro, discusses the launch of a new model for learning about PR research, strategy, and tactics: the Virtual PR Firm.

Q: What’s it all about?

Dr. Ed Powers

A: It’s the next level in experiential learning for our students. Our virtual firm looks and feels just like a small public relations agency. Through it we are integrating our public relations coursework with six-month projects covering six months for real-life clients. And the students will perform the client work using a leading marketing software tool. The purpose is to have students ready for PR jobs that are in demand in the marketplace.
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Faculty Spotlight: Ed Powers

Ed Powers, Professor of the Practice for the MS in Corporate and Organizational Communication program, is an experienced corporate communications executive with a strong base in adult learning and curriculum development.

Ed PowersHe began teaching at Northeastern University’s College of Professional Studies on a part-time basis in 2008 and joined as a full-time faculty member in 2017. During his time at Northeastern, he has taught courses in 10 topic areas and was the architect for the Public and Media Relations concentration.

During his thirty-year career in the industry, Ed gained experience in nearly every facet of corporate communications, working for companies in half-a-dozen industries and serving as the chief communications officer for several billion-dollar organizations.

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How a networking strategy pays dividends

Our Corporate and Organizational Communication program attracts a diverse body of students from around the world, drawn by the opportunity to study in Boston and make connections with a global network of students and alumni. As the lead faculty for our Public Relations concentration, I interviewed a recent alumnus, Pablo Cateriano Llosa. Pablo works in his family-owned PR firm in Lima, Peru.

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