Persuasion. Isn’t that what communication is all about? Effectively and ethically applying Richard Cialdini’s six principles of persuasion can make all the difference in whether a message has impact, or not. The six principles – reciprocity, scarcity, authority, consistency, liking, and consensus – are motivational levers. If we have a deep understanding of our target audience, we can calibrate them for maximum effect.
In this podcast, I discuss stakeholder analysis and the principles of persuasion as I reflect on my career as a communicator.
Continue reading “Are you applying the principles of persuasion?”
Communication is the fire that fuels the workplace engine. It is difficult to overstate just how important communication can be to a successful organization.
Case-in-point: A recent survey of 400 companies conducted by the Society of Human Resource Management (SHRM) revealed that, on average, each company lost $62.4 million per year due to inadequate communication.
“In an era when Artificial Intelligence and other digital technologies are changing the way organizations operate, communication skills will become even more vital to strengthening relationships and promoting collaboration and adaptability,” says Carl Zangerl, faculty director for the communication and human resource management programs within Northeastern’s College of Professional Studies.
Continue reading “12 communication skills that will advance your career”
Picture this. Someone has asked you to present to the very people you need to reach. It’s an exciting moment, and all you can think about is everything you want to tell them. Every. Little. Thing.
This is a recipe for disaster.
Why is this our natural inclination? Well, for starters, we know our subject well and a lot of times we love it dearly. They asked us to come and talk, right? So, don’t they want to know all they can about the topic?
Continue reading “One secret to keeping your audience engaged: Be ruthless!”