Why communicators should measure what matters — an interview with Katie Delahaye Paine

I recently had the opportunity to interview Katie Delahaye Paine, who has been a pioneer in the field of communication and PR measurement for three decades. You can read some her contributions to the profession at the bottom of this post.

Students in our program consider her book Measure What Matters an excellent and practical introduction to assessment methodology.

Here’s what Katie had to say about measurement and why it matters for communicators in all functional areas — and why the ability to demonstrate communication impact is a key to career advancement in our digital era.

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