Northeastern’s Virtual PR Firm — redefining the term ‘experiential’

We’ve just finished the first year of our Virtual Public Relations Firm (VPRF). Based on both achievements and feedback from everyone involved, it was a good one that has us planning for bigger and better things as the new school year approaches.

Nearly three dozen students participated in some phase of VPRF work on behalf of two clients: Neuron, a San Franciso-based UX design firm founded by Northeastern alumni and the university’s own Biopharmaceutical Analysis Training Laboratory (BATL).

For our clients, the experience was similar to working with a small PR agency helping them to increase brand awareness and reach new audiences. Under the guidance of instructors, who also are industry professionals, the students first developed a research report, then created a strategic PR plan, and ultimately designed and delivered a wide range of promotional content.

“I think the students were superb,” said Jared Auclair, Director of BATL. “They produced really high quality work.”

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