You’ve heard of ROI — what’s ROE?

What motivates adult learners to pursue a graduate degree? There are, of course, a multitude of reasons. In an era of digital disruption, many communicators seek new knowledge or skills. Others are interested in experiential opportunities to strengthen their resumes. Still others view a graduate degree as a pathway to career advancement — credentials do matter! We all expect a return on investment in our time and money. But we’re talking about something more consequential — a return on education. That common motivational thread for students in our Corporate and Organizational Communication program is a passion for communication, a passion for learning.

This is what Professor of Practice Ed Powers learned in an interview with Josh Gelinas, a PR professional from North Carolina who will soon be completing his master’s program.

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Communicating strategically for success — learning on demand

To survive in a rapidly-evolving digital environment, organizations must, according to researchers at the global consulting firm McKinsey, “infuse their cultures with velocity, flexibility, an external orientation, and the ability to learn” (Catlin, et al., 2015, p. 4). For professionals in a wide range of functional areas, strategic communication skills are vital in helping their organizations adapt to this challenging environment.

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