Work that matters: An approach to change in the public sector

It has been said that the slowest systems to change are often organizations in the public sector.  However, it was interesting to hear how Accenture drives change in the public sector and the perspectives from Kristin McElderry, Accenture Management Consulting Executive based in Boston who works with Public Sector and Higher Education clients.  In this Thought Leader Series talk, entitled Managing Change in Public Sector Transformation, McElderry touches upon why change management is critical, how the public sector is unique, and highlights a framework to leverage the next generation of communication methods.

As McElderry voiced, “public sector work isn’t always the sexiest work,” … “but it is work that really matters.

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Strengthening our program — underscoring the value of your degree

We’re kicking off 2017 with several initiatives. The first involves adding more concentrations to our master’s program to meet the needs of our students – we’ll soon have eight concentrations! And the second is designed to create additional pathways to a graduate education by offering transfer credit for demonstrated competencies.

New Concentrations
We are introducing two new concentrations. The first is essentially a ‘management track’ for communication professionals who have at least 5 years of experience and are managing a communication team or aspire to. The concentration has a rather long-winded title – Leading Communication Strategy and Talent Development. It will be an interdisciplinary program with three new courses that will be based on research that Zorana Mihic, a current student in our program, and I are conducting. We plan to share our research findings with you in the coming weeks.

The second new concentration, Cross-Cultural Communication, is being designed by my colleague Patty Goodman. It too is interdisciplinary and drills much deeper into the skills and knowledge required to communicate effectively to diverse audiences. A unique feature with this concentration is an option of selecting an international path or social justice path. Both paths include two new courses focused on cultural awareness employing a Cultural Intelligence (CQ) assessment and developing strategic action plans.

Multiple Pathways to a Graduate Education at Northeastern
Northeastern is actively promoting ways to recognize the competencies potential students have demonstrated by granting advanced standing transfer credit where these competencies map to specific course learning outcomes in our program. The accreditation examinations of several professional associations have met that standard of academic rigor. We therefore will grant transfer credit (representing a tuition discount of from 7% to 20%) for the following certifications: PRSA’s Accreditation in Public Relations, the Society of Human Resource Management’s SHRM-CP and SHRM-SCP certifications, and IABC’s Communication Management Professional certification. If you have colleagues or friends with these certifications, please encourage them to consider an accelerated graduate degree in our program!

Posted by Carl Zangerl, Ph.D., Faculty