Our Virtual PR Firm takes experiential learning to a new level

In this Q&A, Dr. Ed Powers, Professor of Practice and PR pro, discusses the launch of a new model for learning about PR research, strategy, and tactics: the Virtual PR Firm.

Q: What’s it all about?

Dr. Ed Powers

A: It’s the next level in experiential learning for our students. Our virtual firm looks and feels just like a small public relations agency. Through it we are integrating our public relations coursework with six-month projects covering six months for real-life clients. And the students will perform the client work using a leading marketing software tool. The purpose is to have students ready for PR jobs that are in demand in the marketplace.
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