Learning communication lessons — the hard way

There was a time when we assumed our communication with internal and external audiences could be neatly compartmentalized. It was simple (we thought): One message for employees, another message for external stakeholders. Even in the pre-digital era, of course, that assumption was mistaken.

While we need to tailor our messages to specific audiences, we also have to expect that those messages will be shared. I still recall the reaction when employees at a company I worked for first heard about ‘bad news’ in the Wall Street Journal. We were disappointed and dismayed. Trust in the company’s leadership took at hit.

The emotional dimension of brand

The fact is that an organization’s brand often ‘lives’ in the hearts and minds of its stakeholders, internal and external.

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Northeastern’s new alumni networking platform NUsource — initial impressions

NUsource is a brand-new platform designed exclusively for Northeastern alumni. Much like LinkedIn, the site can be used to create professional connections, but it’s also a great place to develop mentoring relationships and solicit and share career advice with other Husky alumni.

Functionality and User Friendliness

To begin, the homepage includes a dashboard which allows you to access your calendar, inbox and user profile. Additionally, recent posts, latest resources (basically site tutorial videos) and personal recommendations reside here.

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One secret to keeping your audience engaged: Be ruthless!

Picture this. Someone has asked you to present to the very people you need to reach. It’s an exciting moment, and all you can think about is everything you want to tell them. Every. Little. Thing.

This is a recipe for disaster.

Why is this our natural inclination? Well, for starters, we know our subject well and a lot of times we love it dearly. They asked us to come and talk, right? So, don’t they want to know all they can about the topic?

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