Diversity and inclusion — going beyond the slogans

As PR Week noted in 2018, like many other industries and professions, “the communications sector has a diversity problem, with too few people of color – and far too few diverse individuals in high-ranking positions.” PR Week also created a video that underscores what it’s like to be Black in public relations.

I discussed this situation with Dr. K. Dawn Rutledge, who, during a long and distinguished career in communication and PR, was often the first and only person of color in the room.

Dawn, who graduated from our program in 2012, is one of six members of the International Association of Business Communicators’ (IABC) Diversity and Inclusion Task Force, which is exploring ways that our profession can bring about change.

Here’s what Dawn had to say.

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The importance of cultivating cultural awareness at work

Group of Diverse Business People Discussing About World Issues

Becoming culturally aware, however, requires understanding what “culture” means.

“’Culture’ is very dynamic and complex,” says Dr. Patty Goodman, cross-cultural communication faculty lead for Northeastern’s Master of Science in Corporate and Organizational Communication program. “It has to come from the individual perspective and go all the way through to the macro perspective.”

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