What does it take to be a Chief Communication Officer? The sequel.

A couple of years ago, we posted the results of research that showed how the role of the Chief Communication Officer (CCO) has evolved during our era of digital disruption. While not many of us will work our way to the CCO level, we know that these rising expectations will ripple down to communicators at all levels.

That’s why a recent survey of more than 200 communication leaders conducted by Page, a global professional association for senior public relations and corporate communications executives and educators, is of such importance.

The survey results, titled The CCO as Pacesetter | What It Means, Why It Matters, How to Get There, identifies four areas of emphasis: brand stewardship, organizational culture, societal value creation, and digital capabilities. Take a look at the summaries of these four areas.

Continue reading “What does it take to be a Chief Communication Officer? The sequel.”

Artificial Intelligence is the next big thing – should communicators care?

My answer: You bet!

Last February, CPS sponsored a Symposium on the Intersection of AI and Talent Strategy. What we learned both from experts who are tracking the trends and AI champions who are actually implementing AI initiatives is that these technologies are moving into the mainstream. Change is happening now. Some organizations, the early adopters – the so-called ‘digital natives’ – are using AI to gain competitive advantage. In contrast, the vast majority of organizations in both the private and nonprofit sectors are at the very beginning of the change curve.

Why does it matter to communicators?

Continue reading “Artificial Intelligence is the next big thing – should communicators care?”

How to connect in a connectionless environment….

Surely, you’ve noticed the dwindling art of the conversation in your daily interactions? When is the last time you were in a line for coffee, waiting for an Uber, or standing in line waiting to board a plane without noticing that the majority of the heads in the line are looking down, keying some apparatus like a maniac, and either shaking their heads in frustration at what is appearing on the screen or chuckling quietly at a shared video.

Perhaps you noticed in a recent meeting that participants walked into the room with their mobile technology tethered to them, or observed during a recent video call that individuals were madly typing away while others were presenting and you are pretty sure they weren’t taking detailed minutes.

Continue reading “How to connect in a connectionless environment….”

7 essential communication skills in the digital era

More than 205 billion emails are sent and received every day. In that same time span, 1.37 billion users log on to Facebook, another 330 million visit Twitter, the Washington Post publishes roughly 500 articles, and about 2.7
million new blog posts go live on WordPress.

That’s a lot of noise to cut through—and only a snapshot of the content that’s consumed and generated on a given day. And every day there is a new medium, social channel, or technology. What’s a communicator to do? Continue reading “7 essential communication skills in the digital era”