What did I do on my summer vacation? Create a virtual public relations and marketing agency, Husky Communications!

Many of us may recall the ‘what did I do on my summer vacation’ essay question at the beginning of the school year. For 17 graduate students in our Digital Media and Corporate and Organizational Communication programs, the summer break was an opportunity to do something very consequential.

With the guidance of our digital marketing expert and instructor, Christina Inge, they designed a brand identity and website for our Virtual PR Firm (VPRF).

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My journey of resilience & its rewards

Am I Resilient?!

Starting in March of 2020, I have been consuming an overwhelming amount of online content in an attempt to track the labyrinth of chaos we are facing in our world today. While writing this piece, there were times that I felt paralyzed and unable to bring my words to light.

Professor Patty Goodman and myself at the Global Pathways Student Conference 2019

My struggle was mitigated when Professor Patty shared her observation of my recent educational experiences. She described it as a Journey of Resilience. I had never thought of myself as Resilient. Yet, upon reflection, she might be right.

Researching resiliency – My perspective

Before proclaiming myself as resilient, I had to learn more about the concept. I read a journal on resilience definitions, theory, and challenges, along with interdisciplinary perspectives. The most striking perspective on resilience is that it can be in different aspects of life.  One could be culturally, biologically, emotionally, academically, and/or professionally resilient (Southwick, Bonanno, Masten, Brick, Yehuda, 2014).

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12 communication skills that will advance your career

Communication is the fire that fuels the workplace engine. It is difficult to overstate just how important communication can be to a successful organization.

Case-in-point: A recent survey of 400 companies conducted by the Society of Human Resource Management (SHRM) revealed that, on average, each company lost $62.4 million per year due to inadequate communication.

“In an era when Artificial Intelligence and other digital technologies are changing the way organizations operate, communication skills will become even more vital to strengthening relationships and promoting collaboration and adaptability,” says Carl Zangerl, faculty director for the communication and human resource management programs within Northeastern’s College of Professional Studies.

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7 crisis communication tips every organization should master

Mere weeks after Samsung unveiled its Galaxy Note 7, reports surfaced of the smartphone catching fire. Within a month of the device’s launch, the company recalled 2.5 million Note 7s, citing faulty batteries as the cause of the crisis.

What started as a manufacturing mishap quickly escalated into a public relations (PR) nightmare. With customers’ safety at stake, all eyes were on Samsung, which didn’t take full responsibility of the flaw for more than three months after the phone’s recall. The company’s mobile division experienced a 96 percent drop in operating profit as negative headlines continued to emerge, including airlines prohibiting passengers from bringing the phone on flights.

What happened to Samsung could happen to any company; several other brands have faced recalls. For example, Johnson & Johnson pulled its Tylenol products from shelves in 1982 after seven people died in the Chicago area, and Hasbro halted sales in 2007 of its Easy Bake Oven after reports of the toy badly burning children.

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Artificial Intelligence is the next big thing – should communicators care?

My answer: You bet!

Last February, CPS sponsored a Symposium on the Intersection of AI and Talent Strategy. What we learned both from experts who are tracking the trends and AI champions who are actually implementing AI initiatives is that these technologies are moving into the mainstream. Change is happening now. Some organizations, the early adopters – the so-called ‘digital natives’ – are using AI to gain competitive advantage. In contrast, the vast majority of organizations in both the private and nonprofit sectors are at the very beginning of the change curve.

Why does it matter to communicators?

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Curiosity is the key to professional growth

Today’s communication professional is tasked with many challenges, not the least of which is developing and maintaining a competitive skill set.

As Egon Zehnder’s global head of the human resources and communication practice, Gizem Weggemans knows this to be true. In this interview, she discusses what it takes to be a well-rounded communication leader in today’s market.

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7 essential communication skills in the digital era

More than 205 billion emails are sent and received every day. In that same time span, 1.37 billion users log on to Facebook, another 330 million visit Twitter, the Washington Post publishes roughly 500 articles, and about 2.7
million new blog posts go live on WordPress.

That’s a lot of noise to cut through—and only a snapshot of the content that’s consumed and generated on a given day. And every day there is a new medium, social channel, or technology. What’s a communicator to do? Continue reading “7 essential communication skills in the digital era”

How can Cultural Audits influence the Information Age?

As we forge into this Information Age and World of Robotics, the concept of Human Literacy has been introduced to the stage. What is Human Literacy? Northeastern University President Aoun has proposed Human Literacy to mean our unique abilities to adapt, collaborate, and offer empathy in comparison to computational literacy generated through artificial intelligence. This new use of the term human literacy is an example of a cultural linguistic adjustment in professional studies within higher education. This is where the idea of a cultural audit takes footing. So, what is a cultural audit?

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Five steps to building a personal brand

How do you build a personal brand that distinguishes you from others?

You start by recognizing what a personal brand is not. It’s not a product. And it is not based on  how many followers you have on Twitter, Instagram, Facebook or LinkedIn accounts.

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My capstone experience

I am a learner. I love reading articles, books, taking courses – you name it. If I can learn from it, I’m in.

But, even so, it took me a while to go back and get my master’s degree. I knew it would be an investment, and because of that, I wanted to choose wisely. I left college years ago, went on to have a series of great jobs, and slowly came back around to the idea of going back to school.

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