In the eye of the Covid-19 storm: The perspectives of 3 HR leaders

The expression ‘we’re in uncharted waters’ seems very apt during the Covid-19 pandemic. There are plenty of questions to ask. What does this mean for me and my organization? What will be the next normal? In unprecedented situations like this one, there are no simple answers, no ‘best practices’ that we can turn to. But this is also a time when professional networks demonstrate their value. We can share experiences of what has worked and what hasn’t and brainstorm ways to address new challenges…and old ones.

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Lifelong learning — on demand!

Want to refresh your knowledge about key communication concepts, or sample some lectures and readings in a new subject area? The Office of Alumni Relations, in partnership with Northeastern University’s Graduate Programs, makes it easy. Just click here to access an archive of on-demand programs.

Here are just a few examples of what’s available.

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What does it take to be a Chief Communication Officer? The sequel.

A couple of years ago, we posted the results of research that showed how the role of the Chief Communication Officer (CCO) has evolved during our era of digital disruption. While not many of us will work our way to the CCO level, we know that these rising expectations will ripple down to communicators at all levels.

That’s why a recent survey of more than 200 communication leaders conducted by Page, a global professional association for senior public relations and corporate communications executives and educators, is of such importance.

The survey results, titled The CCO as Pacesetter | What It Means, Why It Matters, How to Get There, identifies four areas of emphasis: brand stewardship, organizational culture, societal value creation, and digital capabilities. Take a look at the summaries of these four areas.

Continue reading “What does it take to be a Chief Communication Officer? The sequel.”