In her blog, alumna Stacy Raine, CPS’17, shares her perspectives on many issues facing communicators, especially those working in the non-profit sector.
In her most recent post, she discusses communication with donors during the coronavirus pandemic and makes several excellent suggestions.
I couldn’t agree more with Stacy: “We’re all in this together, helping each other get through a very tough time. I keep hearing that we need to “be human” together, and I couldn’t agree more. Be human, focus on helping people get through this crisis through providing opportunities to connect and learn, and build engagement with your donors.”
Continue reading “Communicating with donors during extraordinary times”
There were two defining moments that led me to create Destination Nature, a three-episode podcast series for The Nature Conservancy (TNC). The first was when I watched my friend and colleague give an update about his science to a group of Nature Conservancy supporters as we stood on an Atchafalaya riverbank in southern Louisiana. The leaves were rustling, the birds were calling – the sounds were painting such a vivid picture around us as we listened to him talk about what TNC is achieving there. I wished every supporter could hear it.
The next was when I was driving home with my young son one day, and I decided to play an episode of TED Radio Hour called Everything is Connected. It was a show about nature, and as we listened, Yellowstone National Park began to appear in front of us. We heard the sounds of wolves howling, of birds singing, of rivers running, of beavers eating, of ducks calling, of bears growling. I glanced in the rear-view mirror and what I saw was profound. My son was no longer in the car with me. He was a thousand miles away, in Yellowstone National Park.
Continue reading “How I created the Destination Nature podcast”
A couple of years ago, we posted the results of research that showed how the role of the Chief Communication Officer (CCO) has evolved during our era of digital disruption. While not many of us will work our way to the CCO level, we know that these rising expectations will ripple down to communicators at all levels.
That’s why a recent survey of more than 200 communication leaders conducted by Page, a global professional association for senior public relations and corporate communications executives and educators, is of such importance.
The survey results, titled The CCO as Pacesetter | What It Means, Why It Matters, How to Get There, identifies four areas of emphasis: brand stewardship, organizational culture, societal value creation, and digital capabilities. Take a look at the summaries of these four areas.
Continue reading “What does it take to be a Chief Communication Officer? The sequel.”
Picture this. Someone has asked you to present to the very people you need to reach. It’s an exciting moment, and all you can think about is everything you want to tell them. Every. Little. Thing.
This is a recipe for disaster.
Why is this our natural inclination? Well, for starters, we know our subject well and a lot of times we love it dearly. They asked us to come and talk, right? So, don’t they want to know all they can about the topic?
Continue reading “One secret to keeping your audience engaged: Be ruthless!”
This blog covered a lot of ground in 2018, from essential skills in today’s market to steps to build your personal brand to the link between cultural awareness and effective communication. Yet what really jumped out at me are the stories of how students and alumni are adding to their skillsets in such diverse and interesting ways, illustrated in three areas: professional effectiveness, success, and impact.
Continue reading “2018 Year in Review – reflecting on diverse student and alumni perspectives”