Learning communication lessons — the hard way

There was a time when we assumed our communication with internal and external audiences could be neatly compartmentalized. It was simple (we thought): One message for employees, another message for external stakeholders. Even in the pre-digital era, of course, that assumption was mistaken.

While we need to tailor our messages to specific audiences, we also have to expect that those messages will be shared. I still recall the reaction when employees at a company I worked for first heard about ‘bad news’ in the Wall Street Journal. We were disappointed and dismayed. Trust in the company’s leadership took at hit.

The emotional dimension of brand

The fact is that an organization’s brand often ‘lives’ in the hearts and minds of its stakeholders, internal and external.

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Artificial Intelligence is the next big thing – should communicators care?

My answer: You bet!

Last February, CPS sponsored a Symposium on the Intersection of AI and Talent Strategy. What we learned both from experts who are tracking the trends and AI champions who are actually implementing AI initiatives is that these technologies are moving into the mainstream. Change is happening now. Some organizations, the early adopters – the so-called ‘digital natives’ – are using AI to gain competitive advantage. In contrast, the vast majority of organizations in both the private and nonprofit sectors are at the very beginning of the change curve.

Why does it matter to communicators?

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How to connect in a connectionless environment….

Surely, you’ve noticed the dwindling art of the conversation in your daily interactions? When is the last time you were in a line for coffee, waiting for an Uber, or standing in line waiting to board a plane without noticing that the majority of the heads in the line are looking down, keying some apparatus like a maniac, and either shaking their heads in frustration at what is appearing on the screen or chuckling quietly at a shared video.

Perhaps you noticed in a recent meeting that participants walked into the room with their mobile technology tethered to them, or observed during a recent video call that individuals were madly typing away while others were presenting and you are pretty sure they weren’t taking detailed minutes.

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Curiosity is the key to professional growth

Today’s communication professional is tasked with many challenges, not the least of which is developing and maintaining a competitive skill set.

As Egon Zehnder’s global head of the human resources and communication practice, Gizem Weggemans knows this to be true. In this interview, she discusses what it takes to be a well-rounded communication leader in today’s market.

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7 essential communication skills in the digital era

More than 205 billion emails are sent and received every day. In that same time span, 1.37 billion users log on to Facebook, another 330 million visit Twitter, the Washington Post publishes roughly 500 articles, and about 2.7
million new blog posts go live on WordPress.

That’s a lot of noise to cut through—and only a snapshot of the content that’s consumed and generated on a given day. And every day there is a new medium, social channel, or technology. What’s a communicator to do? Continue reading “7 essential communication skills in the digital era”

How can Cultural Audits influence the Information Age?

As we forge into this Information Age and World of Robotics, the concept of Human Literacy has been introduced to the stage. What is Human Literacy? Northeastern University President Aoun has proposed Human Literacy to mean our unique abilities to adapt, collaborate, and offer empathy in comparison to computational literacy generated through artificial intelligence. This new use of the term human literacy is an example of a cultural linguistic adjustment in professional studies within higher education. This is where the idea of a cultural audit takes footing. So, what is a cultural audit?

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Recognizing Cultural Variations in Social Media & Intercultural Education

I was pleased to stand along with colleagues from 42 different cultures presenting their research at this year’s International Association for Intercultural Communication (IAICS) conference. It was my honor to present my research paper, Exploring Organizational Use of Social Media Marketing: A Global Perspective.  I appreciate the support from Dr. Carl Zangerl and the Northeastern University Alumni Relations Office  project. The data from my study was collected from 17 different cultures.

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What would you do if you weren’t afraid? — Lean In To Grow

Lean In To Grow — Event #10 and growing!

On September 17, 2017, Lean In To Grow was first introduced in the Communications Alumni Network Blog by Teeraporn Johsuntorn ’17. As TJ shared, we started this Lean In Circle from scratch. However, we all knew that it would be something beneficial to international female students. Over the past 17 months, we’ve sponsored ten events and directly inspired more than 200 students.

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Five steps to building a personal brand

How do you build a personal brand that distinguishes you from others?

You start by recognizing what a personal brand is not. It’s not a product. And it is not based on  how many followers you have on Twitter, Instagram, Facebook or LinkedIn accounts.

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The importance of cultivating cultural awareness at work

Group of Diverse Business People Discussing About World Issues

Becoming culturally aware, however, requires understanding what “culture” means.

“’Culture’ is very dynamic and complex,” says Dr. Patty Goodman, cross-cultural communication faculty lead for Northeastern’s Master of Science in Corporate and Organizational Communication program. “It has to come from the individual perspective and go all the way through to the macro perspective.”

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