There was a time when we assumed our communication with internal and external audiences could be neatly compartmentalized. It was simple (we thought): One message for employees, another message for external stakeholders. Even in the pre-digital era, of course, that assumption was mistaken.
While we need to tailor our messages to specific audiences, we also have to expect that those messages will be shared. I still recall the reaction when employees at a company I worked for first heard about ‘bad news’ in the Wall Street Journal. We were disappointed and dismayed. Trust in the company’s leadership took at hit.
The emotional dimension of brand
The fact is that an organization’s brand often ‘lives’ in the hearts and minds of its stakeholders, internal and external.
Last February, CPS sponsored a Symposium on the Intersection of AI and Talent Strategy. What we learned both from experts who are tracking the trends and AI champions who are actually implementing AI initiatives is that these technologies are moving into the mainstream. Change is happening now. Some organizations, the early adopters – the so-called ‘digital natives’ – are using AI to gain competitive advantage. In contrast, the vast majority of organizations in both the private and nonprofit sectors are at the very beginning of the change curve.
Surely, you’ve noticed the dwindling art of the conversation in your daily interactions? When is the last time you were in a line for coffee, waiting for an Uber, or standing in line waiting to board a plane without noticing that the majority of the heads in the line are looking down, keying some apparatus like a maniac, and either shaking their heads in frustration at what is appearing on the screen or chuckling quietly at a shared video.
Perhaps you noticed in a recent meeting that participants walked into the room with their mobile technology tethered to them, or observed during a recent video call that individuals were madly typing away while others were presenting and you are pretty sure they weren’t taking detailed minutes.
Today’s communication professional is tasked with many challenges, not the least of which is developing and maintaining a competitive skill set.
As Egon Zehnder’s global head of the human resources and communication practice, Gizem Weggemans knows this to be true. In this interview, she discusses what it takes to be a well-rounded communication leader in today’s market.
More than 205 billion emails are sent and received every day. In that same time span, 1.37 billion users log on to Facebook, another 330 million visit Twitter, the Washington Post publishes roughly 500 articles, and about 2.7
million new blog posts go live on WordPress.
As we forge into this Information Age and World of Robotics, the concept of Human Literacy has been introduced to the stage. What is Human Literacy? Northeastern University President Aoun has proposed Human Literacy to mean our unique abilities to adapt, collaborate, and offer empathy in comparison to computational literacy generated through artificial intelligence. This new use of the term human literacy is an example of a cultural linguistic adjustment in professional studies within higher education. This is where the idea of a cultural audit takes footing. So, what is a cultural audit?
I was pleased to stand along with colleagues from 42 different cultures presenting their research at this year’s International Association for Intercultural Communication (IAICS) conference. It was my honor to present my research paper, Exploring Organizational Use of Social Media Marketing: A Global Perspective. I appreciate the support from Dr. Carl Zangerl and the Northeastern University Alumni Relations Office project. The data from my study was collected from 17 different cultures.
On September 17, 2017, Lean In To Grow was first introduced in the Communications Alumni Network Blog by Teeraporn Johsuntorn ’17. As TJ shared, we started this Lean In Circle from scratch. However, we all knew that it would be something beneficial to international female students. Over the past 17 months, we’ve sponsored ten events and directly inspired more than 200 students.