Alexa, chart my career path!

Stefanie Potgieter graduated from our program in 2015 and now works as a senior program manager with the Secure AI Foundations team at Amazon. Her role has several different components. She is the Business Operations Manager for an organization of 5,000+ employees worldwide. Her responsibilities also include executive communications, helping to define and execute a communication strategy for the organization’s vice president.

We asked Stefanie about communication and culture at Amazon and her jobs since graduation. She offers some excellent advice for every communicator, wherever they are on their career path.

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How we’re ‘revolutionizing’ experiential learning

College of Professional Studies students have a firm grounding in experiential learning through capstone projects with corporate partnerships. Recently, we tried a new twist on the capstone experience.

Students from two master’s programs, Corporate and Organizational Communication and Nonprofit Management, collaborated on a multi-dimensional project for one sponsor  —  Fashion Revolution.

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Why communicators should measure what matters — an interview with Katie Delahaye Paine

I recently had the opportunity to interview Katie Delahaye Paine, who has been a pioneer in the field of communication and PR measurement for three decades. You can read some her contributions to the profession at the bottom of this post.

Students in our program consider her book Measure What Matters an excellent and practical introduction to assessment methodology.

Here’s what Katie had to say about measurement and why it matters for communicators in all functional areas — and why the ability to demonstrate communication impact is a key to career advancement in our digital era.

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Global in Outlook, Local in Attitude

In December 2018, I began my 21-hour journey from Boston to Singapore to embark on a two-year international assignment. Until this point, my career had been built on corporate communications roles, working at my company’s U.S. headquarters.

In my new role, I would be responsible for building the company’s reputation through digital media in Asia Pacific (APAC), including Australia, China, India, Indonesia, Japan, Korea, Malaysia, The Philippines, Singapore, Taiwan, Thailand and Vietnam.

In APAC, I spent a lot of time listening and learning to get a full understanding of the current online activities that were either diluting, damaging or improving the company’s reputation in each country. From there, it was my job to identify how to harmonize digital content creation and optimize social media channels to drive consistency in alignment with global brand principles.  

This experience has changed the way I view communications in three ways:

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The 3rd Annual ePortfolio Showcase: Celebrating our master storytellers

The positive energy reverberated around the globe with participants as far away as China and Qatar tuning in virtually for our 3rd Annual ePortfolio Showcase.

The occasion: Honoring the Corporate and Organizational Communication graduate students who created the most compelling digital portfolios in the 2019-20 academic year.

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