Northeastern’s Virtual PR Firm — redefining the term ‘experiential’

We’ve just finished the first year of our Virtual Public Relations Firm (VPRF). Based on both achievements and feedback from everyone involved, it was a good one that has us planning for bigger and better things as the new school year approaches.

Nearly three dozen students participated in some phase of VPRF work on behalf of two clients: Neuron, a San Franciso-based UX design firm founded by Northeastern alumni and the university’s own Biopharmaceutical Analysis Training Laboratory (BATL).

For our clients, the experience was similar to working with a small PR agency helping them to increase brand awareness and reach new audiences. Under the guidance of instructors, who also are industry professionals, the students first developed a research report, then created a strategic PR plan, and ultimately designed and delivered a wide range of promotional content.

“I think the students were superb,” said Jared Auclair, Director of BATL. “They produced really high quality work.”

Continue reading “Northeastern’s Virtual PR Firm — redefining the term ‘experiential’”

Making a difference through experiential education

For their capstone project, students in the MS in Corporate and Organizational Communication program must engage with a project sponsor to address a communication challenge. Over a 12-week period, students apply a consultative methodology and their communication knowledge and skills in an experiential learning process.

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Nicole Bernstein

I recently asked Nicole Bernstein, an alumna of our program, and one of six Northeastern College of Professional Studies students recognized for the excellence of their experiential projects in the past academic year, about her capstone experience.

For her Fall 2019 capstone project, Nicole Bernstein worked with CareerAgility, a boutique Diversity and Inclusion consulting firm, which was founded, as its website notes “with a passion for ensuring women and people with diverse backgrounds have an equal voice and equal advancement opportunities in the workplace. We believe companies are more innovative, competitive, and financially successful when the work environment is diverse and inclusive.” Continue reading “Making a difference through experiential education”