Communicating with donors during extraordinary times

Stacy Raine (1)

In her blog, alumna Stacy Raine, CPS’17, shares her perspectives on many issues facing communicators, especially those working in the non-profit sector.

In her most recent post, she discusses communication with donors during the coronavirus pandemic and makes several excellent suggestions.

I couldn’t agree more with Stacy: “We’re all in this together, helping each other get through a very tough time. I keep hearing that we need to “be human” together, and I couldn’t agree more. Be human, focus on helping people get through this crisis through providing opportunities to connect and learn, and build engagement with your donors.”

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How I created the Destination Nature podcast

There were two defining moments that led me to create Destination Nature, a three-episode podcast series for The Nature Conservancy (TNC). The first was when I watched my friend and colleague give an update about his science to a group of Nature Conservancy supporters as we stood on an Atchafalaya riverbank in southern Louisiana. The leaves were rustling, the birds were calling – the sounds were painting such a vivid picture around us as we listened to him talk about what TNC is achieving there. I wished every supporter could hear it.Nature Conservancy

The next was when I was driving home with my young son one day, and I decided to play an episode of TED Radio Hour called Everything is Connected. It was a show about nature, and as we listened, Yellowstone National Park began to appear in front of us. We heard the sounds of wolves howling, of birds singing, of rivers running, of beavers eating, of ducks calling, of bears growling. I glanced in the rear-view mirror and what I saw was profound. My son was no longer in the car with me. He was a thousand miles away, in Yellowstone National Park.

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How to employ a successful communication strategy

I appreciated the many opportunities available while I studied at Northeastern University.  As the Head Student Life Coordinator for NU Global International Pathways Program, I was responsible for event operations.  In my last semester in the Corporate and Organizational Communications program (COC), I coordinated one of the biggest events and collaborations between NU Global International Pathways and the Office of Global Services — Global Voice II.   

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