Our Virtual PR Firm takes experiential learning to a new level

In this Q&A, Dr. Ed Powers, Professor of Practice and PR pro, discusses the launch of a new model for learning about PR research, strategy, and tactics: the Virtual PR Firm.

Q: What’s it all about?

Dr. Ed Powers

A: It’s the next level in experiential learning for our students. Our virtual firm looks and feels just like a small public relations agency. Through it we are integrating our public relations coursework with six-month projects covering six months for real-life clients. And the students will perform the client work using a leading marketing software tool. The purpose is to have students ready for PR jobs that are in demand in the marketplace.
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How to improve cross-cultural communication in the workplace

It’s no secret that effective communication is central to the success of any organization, regardless of industry. But in order to truly understand what it takes to communicate effectively, you must first understand the different cultural factors that influence the way people interact with one another.

Our world is more interconnected than ever before, a fact that has given rise to many changes in the ways that businesses and organizations operate. Workplaces are more diverse, remote teams are scattered across the country or around the world, and businesses that once sold products to a single demographic might now sell to a global market. All of these factors have converged to make cross-cultural communication a vital part of organizational success.

Here’s a look at why cross-cultural communication is important in the workplace, and the steps you can take to overcome cultural barriers and improve communication within your organization.

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2018-19 ePortfolio honorees recognized at 1st Annual Showcase

The 1st Annual ePortfolio Showcase was held on Monday, October 28th at The Cabral Center on campus. The event, attended by more than 50 students, alumni, and faculty, recognized the top 4 ePortfolio ‘authors’ for 2018-19: Josh Gelinas, Jessica Kline, Jingyi Lyu, Liz McCarthy.

Dr. Ed Powers

Dr. Ed Powers kicked off the ceremony, providing an overview of the ePortfolio program and how it has evolved as a central feature of the Corporate and Organizational Communication master’s program at Northeastern. The honorees were selected by a panel of members of our Alumni Advisory Council.

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How to leverage your ePortfolio after graduation

When I first heard I would have to complete an ePortfolio as part of my program at Northeastern, I wasn’t sure if it would be valuable to me. It instead felt like any effort I put into it would be duplicative of the effort I was putting into my LinkedIn profile and resume. I was working full-time while trying to balance school and other priorities, so it was hard for me to even figure out when I’d have time for this.

I also felt like the ePortfolio would only be valuable for someone looking for a job – something I had no plans of doing because I was already comfortably employed. Well, now being on the other side of my degree, I am so happy I had and still have this ePortfolio.

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