How do stereotypes influence our behavior at work? Are our instincts accurate? A recent article in the online magazine Swissinfo described some of the challenges, large and small, amusing and potentially embarrassing, of working as an ‘incomer’ in a Swiss company. Would you expect to be formal with Swiss colleagues? Think deadlines are important? Expect consensus must be reached in meetings? For those of us in communication roles, deciphering the cultural cues and office codes is especially critical. As my colleague, Patty Goodman, often reminds me, we need to be aware of our biases, keen observers, and learn as much as we can about cultural values.
So what are the answers to the questions posed in the Swissinfo article?