Picture this. Someone has asked you to present to the very people you need to reach. It’s an exciting moment, and all you can think about is everything you want to tell them. Every. Little. Thing.
This is a recipe for disaster.
Why is this our natural inclination? Well, for starters, we know our subject well and a lot of times we love it dearly. They asked us to come and talk, right? So, don’t they want to know all they can about the topic?