How a virtual co-op evolved into a social platform empowering women to vote

Nicole Wild

Women have outnumbered men at the polls in every presidential election since 1964. Nicole Wild Merl, a recent graduate of Northeastern’s Master of Science in Corporate and Organizational Communication program, wants to ensure the trend continues.

Wild Merl created the first virtual co-op within the Northeastern University College of Professional Studies to launch WomenVotes.org, a social platform focused on empowering women to share their voice and vote in the 2016 presidential election.

“I’m an advocate for women and passionate about civic engagement,” says Wild Merl, who knew her mentor, Thomas Cook, felt the same way. “I asked him, ‘If we can get approval to do a co-op around creating this platform, would you sponsor it?’ He was in the middle of doing an IPO but still said, ‘Yes, of course.’”

Read the entire article by Lauren Landry, digital content manager for Enrollment, Student Life, and the Global Network at Northeastern University.

Posted by Carl Zangerl, Ph.D., Faculty

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