Learning communication lessons — the hard way

There was a time when we assumed our communication with internal and external audiences could be neatly compartmentalized. It was simple (we thought): One message for employees, another message for external stakeholders. Even in the pre-digital era, of course, that assumption was mistaken.

While we need to tailor our messages to specific audiences, we also have to expect that those messages will be shared. I still recall the reaction when employees at a company I worked for first heard about ‘bad news’ in the Wall Street Journal. We were disappointed and dismayed. Trust in the company’s leadership took at hit.

The emotional dimension of brand

The fact is that an organization’s brand often ‘lives’ in the hearts and minds of its stakeholders, internal and external.

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You’ve heard of ROI — what’s ROE?

What motivates adult learners to pursue a graduate degree? There are, of course, a multitude of reasons. In an era of digital disruption, many communicators seek new knowledge or skills. Others are interested in experiential opportunities to strengthen their resumes. Still others view a graduate degree as a pathway to career advancement — credentials do matter! We all expect a return on investment in our time and money. But we’re talking about something more consequential — a return on education. That common motivational thread for students in our Corporate and Organizational Communication program is a passion for communication, a passion for learning.

This is what Professor of Practice Ed Powers learned in an interview with Josh Gelinas, a PR professional from North Carolina who will soon be completing his master’s program.

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Northeastern’s new alumni networking platform NUsource — initial impressions

NUsource is a brand-new platform designed exclusively for Northeastern alumni. Much like LinkedIn, the site can be used to create professional connections, but it’s also a great place to develop mentoring relationships and solicit and share career advice with other Husky alumni.

Functionality and User Friendliness

To begin, the homepage includes a dashboard which allows you to access your calendar, inbox and user profile. Additionally, recent posts, latest resources (basically site tutorial videos) and personal recommendations reside here.

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Artificial Intelligence is the next big thing – should communicators care?

My answer: You bet!

Last February, CPS sponsored a Symposium on the Intersection of AI and Talent Strategy. What we learned both from experts who are tracking the trends and AI champions who are actually implementing AI initiatives is that these technologies are moving into the mainstream. Change is happening now. Some organizations, the early adopters – the so-called ‘digital natives’ – are using AI to gain competitive advantage. In contrast, the vast majority of organizations in both the private and nonprofit sectors are at the very beginning of the change curve.

Why does it matter to communicators?

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How to connect in a connectionless environment….

Surely, you’ve noticed the dwindling art of the conversation in your daily interactions? When is the last time you were in a line for coffee, waiting for an Uber, or standing in line waiting to board a plane without noticing that the majority of the heads in the line are looking down, keying some apparatus like a maniac, and either shaking their heads in frustration at what is appearing on the screen or chuckling quietly at a shared video.

Perhaps you noticed in a recent meeting that participants walked into the room with their mobile technology tethered to them, or observed during a recent video call that individuals were madly typing away while others were presenting and you are pretty sure they weren’t taking detailed minutes.

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Unintended consequences — how a capstone project expanded my professional network

From the onset of my graduate career, it was important to me to draw parallels between my professional life as a public affairs officer for a federal government agency and my continuing education. Not only did this approach help gain the support of my colleagues, but it also underlined the connection between my work to my studies. So, without hesitation, I chose a capstone project that proved to be as enriching professionally as it was academically.

My goal was to develop a resource guide for my public affairs colleagues, especially the newcomers. What I had no way of knowing was how the project would morph into a major networking opportunity.

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Mapping an intentional career strategy

Ed Powers and Carl Zangerl had the pleasure of interviewing Emily Wong, who is graduating from our program in May. Emily, who is originally from Hong Kong, describes why she selected Northeastern’s master’s program – “amazing experiential learning opportunities” – as well as her capstone consulting project, during which she was able to translate what she learned in the program to a Boston nonprofit’s public relations challenges.

She also shares some terrific job search tactics that have resulted in a job at a strategic business and communications advisory firm serving the life sciences industry.

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Have you tapped into the power of NUsource?

What makes the Northeastern experience unique is your strong, deep-rooted, global network. Whether it’s contacts you made during your co-op, personal connections you built during your coursework, or peers you engaged with as alumni – the Northeastern network is your catalyst for success. And we’re making it even more accessible with our newly launched platform: NUsource.

If you’re seeking career advice, industry insights, mentoring, or simply strengthening professional connections, NUsource is your first step. The platform is designed exclusively for Northeastern alumni and community members around the globe to connect, expand, and grow their network.

What makes NUsource different?

Features NUsource LinkedIn Facebook
Create profile, share professional/educational experience X X X
Northeastern-specific contacts, groups and discussions X X X
Access to connections within your city X X X
Email/call/video conference capabilities within the platform X X
Industry expertise/advice X X
Warm connections (no cold calling; people opted in to help you) X
FREE resume review, informational interviews, advice on Northeastern lifelong learning programs X
Northeastern affinities and affiliations (Groups like Young Alumni, Latinx Affinity) X
Matching quiz to recommend connections based on interests X
Access to formal mentoring programs X

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Unlocking Opportunities! Part Two in a Three Part Series

Welcome back colleagues!

I hope you enjoyed the first part of my story, Why I chose CPS to pursue my dream! Part One in a Three Part Series.

This second part is about what was, for me, a remarkable journey and experience at CPS. My time in the MS COC  program was full of global workplace learning opportunities, intellectual challenges and my personal and professional growth.  There is a quote by Benjamin Franklin that is very close to my heart and my personal philosophy of life: “To succeed, jump as quickly at opportunities as you do at conclusions.”  And, this quote guided me throughout my learning journey at CPS.

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One secret to keeping your audience engaged: Be ruthless!

Picture this. Someone has asked you to present to the very people you need to reach. It’s an exciting moment, and all you can think about is everything you want to tell them. Every. Little. Thing.

This is a recipe for disaster.

Why is this our natural inclination? Well, for starters, we know our subject well and a lot of times we love it dearly. They asked us to come and talk, right? So, don’t they want to know all they can about the topic?

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