(ST. JOHANN PRESS; 2013; 120 PAGES) By Bob Lieb, professor of supply chain management
GENDER, BRANDING, AND THE MODERN MUSIC INDUSTRY: The Social Construction of Female Popular Music Stars
(ROUTLEDGE; 2013; 194 PAGES) By Kristin J. Lieb, MBA’96, assistant professor of marketing communication, Emerson College
They say the apple doesn’t fall far from the tree. So it should not come as a shock that the daughter of Northeastern business professor Bob Lieb earned her MBA here and is now a marketing professor at Emerson College.
But there’s more. Father and daughter each recently published a book and, in a heartfelt move, dedicated their books to each other.
“We didn’t know the other one was doing it,” says Bob. “I’m just so proud of her. She’s a terrific person, a great friend, and a wonderful teacher.”
Bob is a supply-chain expert at the D’Amore-McKim School of Business, and has covered his field extensively in his previous seven books. He takes a break from business with his new book, Shooting Threes and Shaking the Basketball Establishment: The Short, Chaotic Run of the American Basketball League.
The league, which was built by Abe Saperstein, the founder and owner of the Harlem Globetrotters. survived for just a season and a half. But according to the author, it took on the NBA, introduced the three-point shot, and “raised hell with the basketball establishment.”
“My book was a labor of love,” he says. “This league was formed when I was a teenager in Pittsburgh and the players used to show up at the playgrounds, so I got a chance to play against a lot of them.”
Kristin’s book builds off the subject of her doctoral thesis, which dealt with the exploitation of women in the music industry. In Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars, Kristin uses interviews with music industry insiders to explore the challenges that female pop stars experience. Beginning from the advent of MTV, she details the complex interplay among those who produce culture, those who catapult to stardom from the branding, and the society that determines the context.
The publishing coincidence has provided father and daughter an unusual way to build on their close relationship. Each read the other’s manuscript before publication, and they now accompany each other on book tours.