Analytics Trends

Analytics Trends

Data touches every facet of our lives. Spotify curates new playlists based on the songs you play. Amazon’s predictive algorithm suggests you buy a bike pump after you’ve purchased a helmet. Hospitals use analytics to save lives by resolving inefficiencies like patient wait times, patient readmissions, and understaffed units....
technical interview
Is the skillset you have now enough to get you where you want to be? For most of us, the answer is probably not a definitive "yes." Job seekers in every industry are feeling the pressure to add more technical skills and programming languages to their arsenals to land...
Dr. Cheryl Richards, the CEO of Northeastern University-Charlotte and Charlotte's 2014 Woman of the Year, spoke to a crowd at Skookum for a Tech Talk about data analytics. Here are some excerpts on analytics in business and how it pertains to Charlotte. On data analytics in business: CEO's are looking to improve their...
The importance of changing technology in a presidential election may have first been emphasized by the famous Nixon-Kennedy debate in 1960, where the new medium of television contrasted Nixon’s lackluster appearance with Kennedy’s youth and vigor, potentially tilting the election in favor of the senator from Massachusetts. Candidates have...
Aldous Huxley once said that “facts do not cease to exist because they are ignored,” a quotation that can be illustrated by the data overload of today’s economy. Recent technology has made data exponentially more abundant than it has ever been. In 2010, Eric Schmidt, then CEO of Google,...
Read Kendall's full article on Course Report Any department, from any organization, can benefit tremendously from consulting a data analyst or scientist. So what do data analysts and data scientists do? They can come up with all kinds of valuable insights regarding anything, from identifying key-markers for potential sales growth, to pinpointing...
Last week I met a colleague in the marketing team in Ireland. He is taking one of these popular online Data Analytics courses and needed help with a cluster analysis assignment. He was stuck, so I offered to take a look. The exercise involved clustering insurance customers in terms of risk...
Customers might not always be able to accurately convey what they want, but numbers don't lie. The most successful companies are the ones who prioritize data and use it to improve their product and keep their customers happy. Here are some of the many companies that have succeeded by putting data...
Last night we had the pleasure of hosting our first marketing analytics events in Boston at WeWork Fort Point. Our packed audience got to hear thoughts on the marketing analytics landscape from industry veterans such as SapientNitro's Charlotte Jackson, Oracle's Sophie Desouza, MarketSearch's David Honig and Monotype's Vivek Vadakkuppattu. In...
Trump vs Clinton analytics
Donald Trump, the presumptive Republican nominee, announced in an AP interview last month that he once again plans to buck traditional political wisdom by running a campaign based more on his rallies and personal appeal than data, which he calls overrated. However, even if his campaign has been less...