Analytics Trends

Analytics Trends

The growth and popularity of R programming has been helping data-driven organizations succeed for years. Nearly every industry now sees data and analytics as a strategic competitive advantage, and R is the language of choice for data analyst. Because of its popularity, not only is R helping drive success...
Data touches every facet of our lives. Spotify curates new playlists based on the songs you play. Amazon’s predictive algorithm suggests you buy a bike pump after you’ve purchased a helmet. Hospitals use analytics to save lives by resolving inefficiencies like patient wait times, patient readmissions, and understaffed units....
Last night we had the pleasure of hosting our first marketing analytics events in Boston at WeWork Fort Point. Our packed audience got to hear thoughts on the marketing analytics landscape from industry veterans such as SapientNitro's Charlotte Jackson, Oracle's Sophie Desouza, MarketSearch's David Honig and Monotype's Vivek Vadakkuppattu. In...
As much as we may want to deny it, summer has come to an end. So as the leaves turn and the weather begins to cool, here’s a look back at the hottest data stories of the summer in our Summer Data Roundup. Summer By the Numbers 28% Decline in how many...
Every Level student completes a final capstone project with an employer, which can involve anything from healthcare fraud prevention to political analysis via social media. Rose's project was with the Cambridge City Council, where she was challenged to analyze Cambridge rental pricing and the effect of new residential developments. You...
Last week I met a colleague in the marketing team in Ireland. He is taking one of these popular online Data Analytics courses and needed help with a cluster analysis assignment. He was stuck, so I offered to take a look. The exercise involved clustering insurance customers in terms of risk...
With Donald Trump officially accepting the Republican nomination, and Hillary Clinton poised to do the same this week, here’s a roundup of the biggest political data stories right now as we start the countdown to November. The 2016 race has brought with it a host of new data tools for...
Brexit, the U.K. vote to leave the European Union, has already shaken the financial markets and has the potential to affect sectors as diverse as education, the art world, and geopolitics . But the vote does have one small bit of good news-- a data agreement between the U.S....
Trump vs Clinton analytics
Donald Trump, the presumptive Republican nominee, announced in an AP interview last month that he once again plans to buck traditional political wisdom by running a campaign based more on his rallies and personal appeal than data, which he calls overrated. However, even if his campaign has been less...
Every day hundreds of millions of people take photos, make videos and send texts. Across the globe businesses collect data on consumer preferences, purchases and trends. Governments regularly collect all sorts of data from census data to incident reports in police departments. This deluge of data is growing fast. The total...