Dr. Susan Chang focuses on assessment at all various levels at Northeastern University by working with faculty to assess student learning in their classrooms, departments, and programs to develop and implement assessment plans based on student learning outcome statements, advising evaluation plans for grant proposals, and institutional initiatives such as the NU Path and Cooperative Education.
Before joining Northeastern University, Dr. Chang served as Director of Assessment at Framingham State University. Dr. Chang earned her Ph.D. in Mass Media from Michigan State University. Her research has focused on product placement in entertainment media, marketing communications, psychological factors affecting perceptions of unsolicited commercial e-mail, and the relationship with brand origins and international versus domestic magazines. She has published in the Journal of Promotion Management, International Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of International Consumer Marketing, Journal of Broadcasting and Electronic Media, Journal of Interactive Advertising, and the Journal of Information Technology. She has taught courses on Media Research and Consumer Behavior, Media Ethics, Advertising in Society, Public Relations Theories, and Journalism Research Methods.
Prior to transitioning into academics, Dr. Chang began her professional career in advertising and marketing at DDB Needham and CNBC in New York City.
You can reach Dr. Chang at firstname.lastname@example.org or by phone at 617.373.7059.