Media Advocacy

1.3.18 — To meet the challenges faced by communications professionals who must be both persuasive and legally savvy in the global, digital age, Northeastern University’s School of Law and College of Arts, Media and Design (CAMD) are launching a one-of-a-kind graduate program in Media Advocacy. The Master of Science curriculum will capitalize on University strengths by drawing upon faculty from communications, journalism, law and other departments to provide an integrated approach to strategic advocacy skills essential to communications, nonprofit and government affairs professionals. The program will prepare graduates to take the lead in advancing policy changes through analysis and data, and in promoting the goals of a wide variety of groups — from advocacy and lobbying organizations, trade and labor groups, and nonprofit entities to private sector strategic communication and government affairs departments.

“So much of contemporary communication strategy depends upon influencing legal policy makers that mastering the art of persuasion will often rest on understanding the legal levers through which policy is made and implemented. We are proud to join forces with the College of Arts, Media and Design to infuse legal understanding into this one-of-a-kind program aimed at sophisticated communications professionals” said Dean Jeremy Paul of the School of Law.

“One of the defining features of the College of Arts, Media and Design is our expertise across areas of new media skills that are required for business, law and many other industries today,” said Dean Elizabeth Hudson of CAMD. “Our trio of programs in art and design, communication studies and journalism are jointly building a toolkit for skills that are essential for all fields in the 21st century. We’re excited to partner with the School of Law and for Journalism and Communication Studies to take the lead in developing this important program.”

“Working in government relations, joining non-profits, doing strategic communications, lobbying and political messaging—all ithese are burgeoning fields that require a new tool box of digital media skills and legal savvy,” said Jonathan Kaufman, Director of the Northeastern School of Journalism. “Northeastern’s nationally recognized faculty is grounded in both scholarship and professional practice. Our rich opportunities for co-op and experiential learning will enable Media Advocacy students to learn and build professional networks while they get their degree. We look forward to being the launch pad for a new generation of activists, influencers, communicators and advocates.”

By acquiring foundations in governmental structures and the legal system with sophisticated training in the latest communication techniques, including social media, web communications and videography, data analytics and data-driven storytelling, students will learn to make persuasive arguments grounded in a firm understanding of legal principles. Those who are interested in careers across cultural, political, social and economic spheres of influence will benefit from this program by developing the skills needed to influence government decision-makers directly and to change minds indirectly through shifting public opinion.

The MS in Media Advocacy program will enroll students in both the spring and fall semesters. For more information, click here.

About Northeastern University School of Law

The nation’s leader in experiential legal education since 1968, Northeastern University School of Law offers the longest-running, most extensive experience-based legal education program in the country and is a national leader in legal education reform. Founded with cooperative legal education as the cornerstone of its program, Northeastern guarantees its students an unparalleled full year of practical legal work. All students participate in four, full-time legal placements, and can choose from the more than 900 employers worldwide participating in the school’s signature Cooperative Legal Education Program. The future of legal education since 1968, Northeastern University School of Law blends theory and practice, providing students with a unique set of skills and experience to successfully practice law.