October 14, 2016

What is Idea Hack?

OBJECTIVE

Over 24 hours, coders, designers and storytellers from the Northeastern University community will work to devise an innovative digital experience, a social media campaign, or an offline, live interaction that will bring to life stories from the Navy’s past, present and future.

WHO WILL BE THERE?

On November 5th and 6th at Northeastern University, groups of students will interact with Naval officers, sailors, and veterans; plumb through historical archives and rare datasets; unpack bold social media strategies; and experiment with virtual reality and 360 video, in order to familiarize themselves with stories from the Navy and the most innovative platforms being used by storytellers today.

Participants will be able to work with Naval officers, sailors and veterans, advertising industry professionals from Y&R – including John McEvoy, Leigha Baugham and Jeff Small – web development experts from Upstatement, and augmented reality company Green Door Labs.

GOALS

  1. Create new ways to communicate the Navy experience through various platforms.
  2. Focus on marketing channels frequented by young people in order to communicate Navy stories through personal and relevant messaging.
  3. Share real-life experiences and opportunities within the Navy.

WHAT KIND OF STORIES CAN YOU TELL?

Participants are encouraged to explore how young Americans talk about the military, public service, humanitarian aid, and subjects like foreign policy and LGBT issues. Participants will uncover new, engaging ways to communicate the past, present and future of the Navy and present their projects for a chance to win a handful of cool prizes.

Projects are encouraged to highlight diversity, draw on crowdsourced and other data, or play with the notion of personalization. Teams can tackle Navy stories and themes as diverse as medicine, anti-terrorism, innovation, scholarship, individualism, teamwork, or history.

WHO CAN APPLY?

Students from the Boston area can apply but preference will be given to Northeastern students. What skills are we looking for? Any! Computer science, design, communications, photography, anything goes!

WHAT’S THE DEADLINE TO APPLY?

November 3rd. Sign up here.

HOW DO I WIN?

At the end of the weekend, teams will deliver a 10-minute, fully-formed pitch presentation illustrating an innovative digital campaign, a social media campaign, an offline, live-interaction product, or an exhibit that helps tell a story about the Navy.

AWARDS

Idea Hack is offering 1st, 2nd and 3rd place awards for the best live exhibits, social media campaigns, or digital experiences created.

awards

JUDGING CRITERIA

Projects will be judged on creativity and innovation of ideas, relevance of communication to the target, and the overall quality of presentation.

WHAT YOUR FINAL PITCH SHOULD INCLUDE

  1.  What’s your idea?
  2.  Who’s your target audience?
  3.  How can you make it happen? i.e. Technology, strategy, platform, venue
  4.  How do you imagine your audience will engage, from start to finish, with your idea?
  5.  Do you have a prototype to showcase and share with us?

ideahack-navy