Idea hack: America's Navy
Participants will plumb through historical archives and rare datasets; unpack bold social media strategies; and experiment with virtual reality and 360 video, in order to familiarize themselves with stories from the Navy. Ultimately, they’ll use this newfound knowledge to uncover new, engaging ways to communicate the Navy's past, present and future.
Groups will work with advertising industry professionals from Y&R and WPP’s Navy Partnership team. With their help, they’ll begin to understand and communicate how young Americans talk about the military, public service, humanitarian aid, and subjects like foreign policy and LGBT issues.
Projects are encouraged to highlight diversity, draw on crowdsourced and other data, or play with the notion of personalization. Teams can tackle Navy stories and themes as diverse as medicine, anti-terrorism, innovation, scholarship, individualism, teamwork, or history.
At the end of the weekend, teams will deliver a 10-minute, fully-formed pitch presentation illustrating an innovative digital campaign, a social media campaign, an offline, live-interaction product, or an exhibit that helps tell a story about the Navy. A distinguished panel of judges will award cool prizes.
Want to attend Idea Hack? There are free t-shirts and bags available for the first 100 to apply!
Explore bold social media strategies and experiment with virtual reality and 360 video!
Teams can tackle Navy stories and themes as diverse as medicine, anti-terrorism, innovation, scholarship, individualism, teamwork, Navy life, and history. Participants will be able to interact with Navy officers, sailors and veterans, as well as executives from ad agency Y&R.