Incorrect Usage

Protect the integrity of the Northeastern identity by avoiding improper usage in the examples below.

Primary and Alternative Logos

The consistent arrangement of the seal and wordmark is fundamental to effective communication and should never be compromised. Always reproduce the logo from the original artwork, available on our secure Downloads page.



Do not change the scale of the seal


Altered Colors

Seal should never print in red


Altered Colors 2

Do not assign unapproved colors to the wordmark or seal


Distorted Wordmark

Do not distort the wordmark or seal


No New Lockup

Do not create a new lockup


Composite Arrangements (“Lockups”)

It is equally important that the college/school, graduate campus, and SLT unit logos and wordmarks retain their integrity. Always reproduce these lockups from original artwork available to authorized university personnel through our secure Downloads page.

No Alt Seal Size

Do not scale the seal


No Alt Color

Do not apply Northeastern Red to a college


No Alt Lockup

Do not create an alternative lockup


No Alt Structure

Do not alter the lockup structure


No Secondary Lockups

Do not attach a college to the primary lockup


University Seal

The Northeastern University seal should always be used with reverence to what it represents. Always reproduce the seal from original artwork available on our secure Downloads page.



Incorrect seals


Incorrect white seal


If questions about usage arise, please contact John Ombelets or George Restrepo.