The effectiveness of Northeastern University's identity system and the communication of Northeastern’s brand depend upon maintaining standards for video and photography, as well as for Web and print communications. With multimedia growing in importance as a tool to deliver key messages to external audiences, it is critical to maintain an experience that is recognized as part of the Northeastern University identity. This includes standardized usage of photography credit, the Northeastern University logo in title slides, and content and typography in lower thirds. In addition to graphic identity standards, we strive to uphold current best practices in multimedia to provide our audiences with the highest-quality viewer experience.