Marketing
Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to explore key marketing functions—from branding new products to advertising services and exploring new consumer audiences.
Part-Time
Advance your career in marketing. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functions—from branding new products to advertising services and exploring new consumer audiences.
In this program, you will have the opportunity to network with students and world-class faculty with expansive industry backgrounds. Building upon these relationships can assist the growth of your professional network and help accelerate your career.
This flexible, part-time program will help you enhance your understanding of marketing fundamentals to build customer connections through targeted messaging and advertising. Your coursework will introduce theories and case studies, exploring ways to influence behavior and drive customers to make purchase decisions. You may explore the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value using the latest technologies. Expand your knowledge of mobile platforms, branding, social networks, and technology adoption in emerging markets.
All certificate courses are taught by Northeastern University faculty who are leading practitioners in their respective fields, with active industry connections. Each faculty member understands the challenges of today’s global economy. They are seasoned experts and are committed to your success.
Accelerate and complete your certificate in as little as two terms, or spread out and take up to three years to complete. With evening and weekend classes offered on campus, you can accelerate your career without missing a beat. You may come to campus just one night a week or accelerate the program by taking multiple classes each semester. Designed for working professional students, courses are offered with two start times: 5:20 p.m. and 7:30 p.m. Monday–Friday. You will study alongside business-minded students, while learning from world-class faculty.
More Details
Unique Features
- This program meets F-1 international student status requirements
- Study in the heart of downtown Boston, accessible by public transportation and accessible to the Massachusetts turnpike, with student parking options
- Develop your business acumen with four or five master's-level courses in your area of interest
- Contribute what you know and learn from other working professionals
- Study at a U.S. News and World Report-ranked Top-40 research university in the U.S. with prestigious faculty dedicated to your success
- Network and learn from an international business community
- No GMAT or GRE test scores are required to apply, so you can pursue your goals right away
Accreditation Description
Accredited by the Association to Advance Collegiate Schools of Business International—the highest standard of achievement for business schools worldwide.
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Program Costs
Requirements
- Online application form
- Application fee
- A U.S. bachelor's degree or international equivalent
- A GPA of at least 3.0
- Personal statement
- Current resumé
- One professional letter of recommendation
- Academic transcript(s)
English language proficiency: English proficiency, both written and verbal, is necessary for success in D’Amore-McKim classrooms. For more information, review our admissions policies.
Admissions Dates
You will be notified of an admissions decision within ten days of completed application.
| International student application deadline: | November 1 |
| International transfer student application deadline: | December 1 |
| Domestic application deadline: | December 15 |
| International student application deadline: | March 1 |
| International transfer student application deadline: | April 1 |
| Domestic application deadline: | April 15 |
| International student application deadline: | July 1 |
| International transfer student application deadline: | August 1 |
| Domestic application deadline: | August 15 |
Core Requirement
Electives
Complete 9 semester hours from the following:
Students may take one of the following courses as an elective, but not both:
Please note: This curriculum is for marketing purposes only and is subject to change. Official curriculum can be found within the course catalog.
At D'Amore-McKim School of Business, we believe that educational opportunities are everywhere, and learning is not limited to the classroom. We offer our students experiential learning opportunities that bring academic lessons into real-world practice. Our unique, hands-on learning model is setting the standard for the future of business education.
Faculty and industry guest lecturers incorporate real case studies into the classroom experience. You’ll hear about how theory and best practices are actually implemented in businesses, and get a better sense for how you might be able to apply your new knowledge to your own professional life.
When class is dismissed, you can get hands-on experience through our innovative on-campus initiatives. Lead a community of changemakers leading real-world change efforts, help the 360 Huntington Fund manage a half million dollars of the university’s endowment, or get advice on your business concept from IDEA, a student-run venture accelerator. If you are an international student, work with Northeastern University’s Office of Global Services to apply for Optional Practical Training (OPT), which can authorize you to stay in the United States for 12 months of work experience post-graduation.
Here at D’Amore-McKim, you'll find that meaningful, real-world experiences are central to everything we do.
- Net Impact Club — Join a network of graduate business students and working professionals who are committed to using the power of business to make a positive impact on society by growing and strengthening a community of new leaders who use business to improve the world.
- IDEA: A Student-Run Venture Accelerator — Starting your own business venture? Work with mentors, access financial support, and seek additional help in areas like marketing and communications. IDEA can help bring your idea to life.
- The 360 Huntington Fund — The 360 Huntington Fund is D'Amore-McKim School of Business' student-managed mutual fund. Our students manage a half million dollars of the university's endowment — are you up for the challenge?
- OPT Work Authorization — International students who successfully complete a 15-credit certificate program on campus are eligible to apply for Optional Practical Training (OPT) work authorization. Apply your classroom learning to real-world work experience.
Our Faculty
Our faculty represents a wide cross-section of professional practices and fields ranging from finance to education to biomedical science to management to the U.S. military. They serve as mentors and advisors and collaborate alongside students to solve the most pressing global challenges facing established and emerging markets.
By enrolling in Northeastern, you gain access to a network of more than 255,000 alumni and 3,350+ employer partners, including Fortune 500 companies, government agencies, and global nongovernmental organizations. Our current students and faculty across strategically located regional locations further foster a lifelong, global community of learning and mentoring.
Below is a look at where our business alumni work, the positions they hold, and the skills they bring to their organization.
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Where They Work
- New Balance
- Entrepreneur
- PBS Distribution
- Market One International
- Copyright Clearance Center
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What They Do
- Licensing Coordinator
- Entrepreneurship
- Project Management
- Account Manager
- Marketing Manager
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What They're Skilled At
- Project Management
- Strategic Planning
- Management
- Leadership
Learn more about Northeastern Alumni on Linkedin.