Associate Academic Specialist, Marketing
Education: PhD from Michigan State University
Biography: Professor Chan’s teaching interests are centered around linking market-based information to innovation. His research examines how online content quality influences perceptions of products brands, and how market information can be used to enhance innovation. Prior to joining Northeastern, Professor Chan served as an assistant professor to the Isenberg School of Management at the University of Massachusetts–Amherst from 2006–2011, a graduate assistant for Michigan State University from 2001–2006, and as a lecturer at the University of Tasmania from 1999–2000. His industry experience includes positions as a managing director at Better Data Group and as an associate director for the Information Technology and Telecommunications Industry Practice Group of Nielsen in Taiwan.