Bruce Clark
Associate Professor, Marketing
Education
- PhD in Business Administration, Stanford University
- MBA, Harvard Business School
- BA in Psychology, Brown University
Research & Teaching Interests
Professor Clarks primary research interests are in marketing strategy and managerial decision-making, especially as they relate to competition and performance measurement. He teaches courses in marketing strategy and management in the High-Tech, Full-Time, and Part-time MBA programs as well as marketing management at the undergraduate level.
Industry & Academic Experience
A former product manager for computer software at Sunburst Communications, Professor Clark has worked with American Express and in consulting or executive education roles at Blue Cross/Blue Shield, Compaq, EMC, Intel, Masterfoods, Ropes & Gray, Schering AG, and Shell International. He has also served on the faculty of the Anderson Graduate School of Management, University of California, Los Angeles, and the Cranfield School of Management (UK). He has been an advisor on MBA Field Consulting Projects.
Services to the Profession
Professor Clark is a member of several editorial boards, including Journal of Strategic Marketing, Marketing Management, and Proceedings of the Performance Measurement Association Conference.
