Designed as a senior course for entrepreneurship majors. Covers the issues raised when creating a technology venture that goes through multiple rounds of financing in order to become a successful large company. Topics include managing growth, writing business plans, raising money, and formulating exit strategies. Focuses on projects to obtain venture financing from venture capitalists, angels, and corporate investors.
Designed for seniors interested in launching a new venture or growing an existing business venture. Includes developing a business plan, strategy development for small- to medium-sized enterprises, sales forecasting, pro-forma development, debt financing, and service developments. Sponsored by the Center for Family Business, the focus of projects is to obtain a bank loan to start a business or grow an existing small- to medium-sized venture.
Focuses on helping technology ventures define and improve their strategies and tactics to achieve external funding. Studies frameworks for developing a growth-focused product and service strategy; techniques to grow and evolve a startup team, creating scalable business models; and early stage, successive-round venture finance. Working in teams, students must apply these methods to improve the business plans for early stage technology ventures and to create new financial projections and investor packages for early stage ventures, with specific assessments of customer focus and needs, intellectual property, new product-line and technology strategy, and business model design. Company projects include the fields of web services, IT, healthcare, and life sciences. The course is a practicum on how to get new venture concepts funded and scaled from the perspective of entrepreneur and investor.
Introduces students to the world of entrepreneurship. Covers the importance of entrepreneurship, the characteristics of entrepreneurs, and the entrepreneurship process. Describes entrepreneurship in its various forms, including startup growth ventures, entrepreneurship in small and medium enterprises, and microbusinesses.
Designed for students across the entire University who wish to learn about innovation—the creative process, the different types of innovation, how innovations are created, and how innovations can be transformed into commercial reality either as new products or new services and either in startups, existing corporations, and nonprofit entities. Offers students an opportunity to obtain the fundamental insight needed to understand the innovation process and to become a player in it.
Designed to help aspiring and serious entrepreneurship students to generate and evaluate robust marketing opportunities that may serve as the foundation for a new venture. Once a new opportunity has been vetted, students then have an opportunity to work on developing an entrepreneurial marketing plan. Covers methods for recognizing, discovering, or creating opportunities and validating those opportunities. One of the biggest challenges entrepreneurs face is coming up with the right opportunity for a new venture. This is an applied and experiential course involving field research. Two key deliverables are the opportunity assessment project and the entrepreneurial marketing plan.
Studies how to rapidly create new products and services. Starting with an introduction to new product and service design and the innovation life cycle, the course applies the management concept of lean, agile development to concept creation, customer research, prototype development, and market validation. Offers students an opportunity to apply these skills to their own new product or service ideas and develop prototypes during the semester. In addition, the course explores cost-effective approaches for finding and managing third-party suppliers for design, engineering, and early stage production and delivery. Students are assessed not only for the quality of their ideas and project execution but also for their ability to work in teams and communicate results.
Covers, from an international perspective, entrepreneurial opportunity identification and evaluation; market analysis and intelligence; joint venture and partnerships; agents, value-added resellers, and representatives; regulations, laws, and customs; regional and cultural issues; FINANCING foreign ventures; and choice of domestic and international legal entities. Offers students an opportunity to understand the complexities faced by entrepreneurs doing business in a global environment and to obtain the knowledge that helps them to successfully cope with that environment. Focuses on and emphasizes the perspective of the entrepreneur but also canvases the role of the intrapreneur as an innovator and the innovation process in the international context.
This is a course that provides you with the skills to develop business models in a strong robust way. It focuses on business modeling for new ventures from both strategic and financial perspectives. Business models have become a source of competitive advantage for new ventures, as important as products, services, and technology. Topics include different types of business models and their implications for revenue, operating expenses, profitability, and startup capital. Offers valuable tools for estimating, designing, and innovating business models; the financing requirements for a venture; sources of capital for venture startup; and deal structures. In addition to examining a series of business model cases, students analyze and assess current business model innovations occurring in high-growth industries.
Offers students an opportunity to experience firsthand some of the challenges that entrepreneurs are confronted with while searching for entrepreneurial opportunities or solving problems related to critical issues in today’s operating environment. Constitutes the follow-up experiential complement to any entrepreneurship-related course that focuses on a specific area. Requires students to work in teams to tackle problems of strategic importance to an assigned venture. Projects vary widely but typically involve investigating potential markets for a new technology/product/service, evaluating the competitive and strategic landscape, and finding the right path to successful opportunity exploitation. Takes a hands-on approach involving considerable time with customers and experts. Taught abroad.
Explores common design practices, principles, and vocabularies, introducing the design process as a method of inquiry and problem solving through studio projects. Emphasizes the importance of an awareness of audience and context in the creation of meaningful communications and experiences. Explores the practice of design as an iterative process, offering students an opportunity to obtain an understanding of the value of systems thinking and the importance of feedback and exchange as a means for assessing the quality of design’s effectiveness in helping users achieve their goals.
Investigates a wide range of design research methods and means of representing user intentions and actions in order to develop coherent designs based on the needs of the user. Includes use of context assessment, user experience audits, and scenario development as means to understand the motivations, behaviors, and values of audiences and participants.
Considers software development as a systematic process involving specification, design, documentation, implementation, testing, and maintenance. Examines software process models; methods for software specification; modularity, abstraction, and software reuse; and issues of software quality. Students, possibly working in groups, design, document, implement, test, and modify software projects.
Focuses on mobile application development on a mobile phone or related platform. Discusses memory management; user interface building, including both MVC principles and specific tools; touch events; data handling, including core data, SQL, XML, and JSON; network techniques and URL loading; and, finally, specifics such as GPS and motion sensing that may be dependent on the particular mobile platform. Students are expected to work on a project that produces a professional-quality mobile application. The instructor chooses a modern mobile platform to be used in the course.
Presents the engineering design process using case studies for a variety of engineering disciplines. Develops problem-solving skills used in engineering design. Introduces students to the use of spreadsheet tools to solve engineering problems including data reduction, and visualization of data and functions. Design topics include problem formulation and specification, creativity, evaluation tools, patents, ergonomics, system design, manufacturing, ethics in engineering, and presentation techniques. Presents engineering graphics focusing on developing three-dimensional visualization skills and computer-aided design (CAD) application. Students develop an original design solution to a technical problem as a term project.
Focuses on the main processes needed to develop a complex, high-technology product. Emphasizes the most important techniques and approaches used in a startup environment. Seeks to benefit students of all engineering disciplines including computer science and biomedical, industrial, electrical, mechanical, computer, and chemical engineering. Includes a running practical project in which a new product is designed and executed through a series of small projects for each phase of the product development process. Topics include the product life cycle, new product development processes, project planning and management, new product idea generation, the systems approach to product development, design for manufacturing, market testing and launch, and escalation to manufacturing.
Surveys a wide array of game-specific industry topics, including pitching and development of talking points, business models and revenue structures, studio organization and style, intellectual property, contracts, project management expectations, project green-lighting, production pipelines, RETURN ON INVESTMENT, outsourcing, and marketing. Exploring historical shifts and evolution of the video game market offers students an opportunity to obtain perspective on the status of the industry and potential growth in the economy.