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Watch 3 students discover they’ve been selected as our first winners of the EmpowerTrip competition. Congrats to Lindsey Sampson, Tatum Hartwig, and Andrew Horowitz!

Contest details are below.

On our way to raising $1 billion dollars to support Northeastern students, faculty, and research innovation, the Empower Campaign is launching the next leg of its global tour.

We’re inviting three Northeastern students to travel with us, helping to document our journey. We’ll pick one student to report live via social media from each tour destination: San Francisco/San Jose, New York, and Hong Kong. December 2013 graduates will also be eligible. To enter, follow these two steps:

Step 1

Use one of the following social media channels to share how Northeastern empowers you.

empower-trip-facebook empower-trip-twitterempower-trip-instagram











Step 2

email-iconSend an email to that describes how you use social media. Include links to your LinkedIn profile, personal website, blog page/posts, or self-produced video content.

All submissions must be posted by Sunday, February 9, at 10pm.  

Selection Process

Submission materials will be judged by a panel of social media professionals and university experts. After interviewing several finalists, we will select one student for each destination. Results will be announced on Friday, February 14.


Jeff Howe is an assistant professor in multimedia journalism at Northeastern University and a contributing editor at Wired Magazine, where he covers the media and entertainment industry, among other subjects. In June 2006, he published “The Rise of Crowdsourcing” in Wired and has continued to cover the phenomenon in his blog,, and a book on the subject. Before coming to Wired, Howe was a senior editor at and a writer at the Village Voice.

Follow Jeff on Twitter.



EmpowerTrip_KaraJenkinsKara Jenkins is a digital marketing veteran of 15 years who has held strategic media sales, planning, and buying roles across a variety of Fortune 500 accounts. Jenkins’s experience includes interactive media roles at Boston-based advertising agencies Digitas and Hill Holliday, and sales roles at Yahoo and PayPal. As New England Sales Director at Verve Mobile, Kara is responsible for generating revenue and driving growth for top national brands and agencies in New England.

Follow Kara on Twitter.



EmpowerTrip_Diane.pngDiane N. MacGillivray is senior vice president for University Advancement, responsible for executing fundraising strategies, including planning, implementing, and overseeing Empower: The Campaign for Northeastern University, which seeks to raise $1 billion by 2017 to support students, faculty, and research innovation. Prior to joining Northeastern in 2007, MacGillivray was senior associate dean for Advancement in the College of Letters, Arts and Sciences at the University of Southern California.

Follow Diane on Twitter.



EmpowerTrip_KaraSassone02Kara Sassone has worked for more than 10 years as a television anchor and reporter for the Gannett-owned NBC stations in Maine before moving to Boston, as well as a web producer for WBZ. In all of these positions she was part of the stations’ social media teams cultivating stories, sharing headlines and breaking news, and finding sources. Now, as the web producer and social media specialist for the College of Science, Sassone maintains the college’s website and social media accounts.

Follow Kara on Twitter.