A Meme on Wheels: Pokémon Go

On the train. At the gym. Whole Foods. Dinner Parties. I hear:

“Are you playing?” “What level are you on?”

The phenom, Pokémon Go, has spread faster than a meme on roller skates.

Such astonishing expansion begs the question, How?

What traits have made Pokémon Go an otherworldly success? And, can we apply these to technology transfer endeavors?

For insights into these questions, read “How Pokémon Go’s game mechanics are set up to be a hit” by Mark Caswell-Daniels and Chapman Lee and creatively consider how we might incorporate the following characteristics into our tech transfer programs.



Unobtrusive data collection

Personalization, customization

Incremental increase in engagement and investment

A social culture involving cooperative challenges


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Cover photo by www.photo4art.eu. All Rights Reserved.

Article photo by jonjo1991. All Rights Reserved.

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