Contemplating the nature of sponsorship while preparing to thank our RISE:2017 sponsors uncovered an intriguing find. “Sponsor” comes from the Latin word sponsus and the related spondere, meaning, “a surety, guarantee” and “give assurance, promise solemnly,” respectively. In the 1930’s, the term began to take on the flavor of commercial advertising, yet “sponsor” still retains hints of its historical meaning.
Companies, generally speaking, sponsor events aligning with their values. In essence, sponsorship signals agreement, commonality, shared commitment. Sponsorship is also reflexive because both the sponsor and the sponsored declare, “they are like us.” Both entities lend credence and assurance to one another based on similar values.
To our respected Friends of Innovation Sponsor, FM Global, thank you.
Let us lift a glass to the fecund future of our shared values!
Want to hear what RISE means to participants? Read “RISE Awards: Grit over Glamour.”
And, what a 2x RISE industry judge thinks? Read, “RISE delivers Dreams with a Kick.”
Written by Brice Tennant.
Cover photo byrawpixel. Some rights reserved.