Following the first round of customer discovery interviews with potential clients, strategic partners and competitors, the next step is to coalesce the executive team and formulate preliminary go-to-market plans.

The purpose of the Proof-of-Concept stage is to develop a ‘prototype thesis’ for your business model and commercial roadmap. Your V1 business model, revenue plan and go-to-market strategy should be informed by your findings collected during the first round customer discovery effort, as well as what your team has learned thus far from research online and via other secondary sources.  Your V1 commercial plan will inherently be imperfect, though will serve as a foundational starting point as your team continues to build upon its industry know-how and tightens its commercial strategy.

Questions to answer: What should I build? Who do I need on my team?


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