Stage 2: Use-Inspired Research

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Test, refine, and validate your idea through 1) conversations with potential customers and industry participants and 2) analysis of the competitive landscape.

The Use-Inspired Research stage provides an opportunity to test your understanding of the market you are about to enter. Through direct communication with potential customers and industry leaders you will gain clearer insight into the problem you seek to address as well as the efficacy of your proposed solution. By analyzing the competitive landscape, you will learn who your competitors are, understand their strengths and weaknesses, and discover your advantage, that is, how to differentiate your venture from the rest.

Questions to answer: Who are my customers? What do they want to buy?


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